How to Create Mind-Blowing Content
If you are a content marketer, you’re pressured to provide quality content – and quantities – in record time. If you’re a small business or individual, you’re struggling to create a content engine that churns fresh content on a tight budget. The question on everyone’s minds is now – how can we create content better, faster and more efficiently?
THE FORMULA FOR GREAT CONTENT
Knowledge/expertise: Is your content written by/sourced from knowledgeable writers?
Uniqueness/creativity/originality: Does your content offer a unique perspective on the subject?
Identity: Does your content speak your language/jargon? Does it have an authoritative ‘voice’?
Targeted and relevant: Is your content targeted and relevant to your audience?
Sounds simple enough, but putting all these factors together is harder than people think. How does one even begin to create content based on this?
The easy answer: resources (lots and lots of it).
BUT THERE’S A SECRET SAUCE…
The problems most marketers face with content creation is not having enough budget, no fast turnarounds and not enough content. The fact is, we all know that there’s plenty of content to go around (in fact, there is infinite); most people just don’t have enough resources to produce the content they need.
So what is this secret sauce for great content?
HotCopy was built upon the principles of crowdsourcing – it is a content writing service with a network of open-sourced talents from around the world. You’ll have access to a larger network of writers at your disposal who can get the job done fast and easy. If that’s not enough, all your content also goes through multiple checks for top-notch quality.
WHY CROWDSOURCED CONTENT?
HOW TO CREATE MIND-BLOWING CONTENT
So, are you ready to create mind-blowing content?
As publishers and content marketers, your content should serve to establish yourself (or your brand/company) as a thought leader and influencer in your industry. Creating content begins from you, and while the process can be a little scary at first, you can get the content of your dreams with proven tips from HotCopy’s Co-Founder, Cammy Zulkifli:
1. Plan your content well.
Using an editorial calendar, mark down important dates pertaining to you (and your profession), your company, audience and industry. For example: If you are a medical professional specializing in women’s health, you don’t want to miss out on your audience’s attention during International Women’s Day or International Breast Cancer Awareness Month. Don’t rule out anniversaries and conferences either, these can be great times to create content for people who already love and support your cause/brand/company.
Don’t have one? Grab a FREE editorial calendar from HotCopy! [su_button url="https://hotcopy.co/" background="#000000" size="4" center="yes" radius="5"]GRAB MY FREE CALENDAR[/su_button]
2. Make a running list of topic ideas.
Topic ideas should coincide with important dates in the editorial calendar, plus a surplus list of more general topics to fill the gaps in between. Keep this list within reach or stored on your mobile devices for easy access. You’ll never know when a great idea might pop up. Better yet, share this list with members of your content team so they’ll also be able to contribute to it whenever creativity strikes.
3. Identify your target audience and objectives.
One of the biggest mistakes you can do is creating generic content that speaks to everyone and no one at the same time. Break down your audience into segments and create content that reaches out to even the smallest, most niche segment of your target readership. Why? Because speaking to specific segments of your audience shows that you understand them on every level.
Once you’ve determined a target audience, have a clear idea of the purpose of your content – is it meant to inform and educate? Get people to take subscribe? Or convert readers into customers? Apply purpose to your content and deliver on its promises.
"Because speaking to specific segments of your audience shows that you understand them on every level."
4. Deploy writers wisely.
If you’re in the market for niche content, choose your writers wisely. Depending on the nature of your content, you may want to choose a specific writer to write the entire content, or break it up into several parts for different writers to work on, which you can merge later.
Tip: HotCopy has a search function that allows you to search for writers around the world easily.
5. Do not leave the content up to the writer’s research – contribute!
As a thought leader, you’re expected to know your industry better than anyone else. In your content brief, include important points (or “meat” of the article) for the writer if there are some points that he/she shouldn’t miss. Offer your own quote to give the content more authority or share some links to trusted sources that would be helpful to the writer. It not only allows the writer to perform better research but also helps them to gather information from sources you yourself trust.
Tip: HotCopy has an “order brief” generator that lets you order content with no typing involved.
The best content is usually one that serves your audience. With the barrage of repeated information out there, there’s absolutely no room for mindless content. Moz reports that Google has been consistent with giving high-quality content a bump in SEO rankings, so creating one is no longer just a content rule; it has become an indispensable marketing rule. Don’t you think it’s time you start creating mind-blowing content?