Beauty Buy-Off: Price Comparison Between Two Online Korean Beauty Stores in Malaysia and... South Korea!

Korean beauty newcomer and e-tailer Althea Korea recently had their big launch in Malaysia! We couldn't help but give the brand spanking new shopping site a run-through and we were quite impressed. In the midst of so many Korean-centric e-tailers available online today, we had to ask - how does Althea Korea fare against the bigwigs? It's a small coincidence but our managing editor Cammy Zulkifli was just recently in South Korea, so we asked her do some price checks and give our Insiders the real low down: a no-holds-barred price comparison between products on two Korean beauty stores in Malaysia - newcomer Althea Korea, the current bigwig versus buying it yourself in South Korea. It's not going to get any real-er (is there such a word?) than this - so let's get started:

The Big Price Comparison

To wind the list down, we chose five of the most popular Korean products available at the moment. The five chosen ones are Banila Co's Clean It Zero, Innisfree's Super Volcanic Pore Clay Mask, Laneige's Water Sleeping Mask, Nature Republic's Aloe Vera Soothing Gel and Innisfree's The Green Tea Seed Serum. We went out there, did our research and here's the result:



Banila Co Clean It Zero MYR 95.00 | Innisfree Super Volcanic Pore Clay Mask MYR 59.00 | Laneige Water Sleeping Mask 80ml MYR 115.00 | Nature Republic Aloe Vera Soothing Gel MYR 21.00 | Innisfree The Green Tea Seed Serum MYR 115.00

Banila Co Clean It Zero MYR 95.00 | Innisfree Super Volcanic Pore Clay Mask MYR 58.90 | Laneige Water Sleeping Mask 70ml MYR 115.00 | Nature Republic Aloe Vera Soothing Gel MYR 36.90 | Innisfree The Green Tea Seed Serum MYR 115.00

The Big Reveal

Clearly, buying products from Korea itself gives you a slight upper hand - you're avoiding import taxes and you can also get VAT refunds when you leave the country, but you don't necessarily want to fly there every time you need a Korean beauty fix (although that isn't such a bad idea).

Althea Korea and each have their own pros and cons. Performing a quick price check on their respective websites could score you a better deal, but you should also keep tabs on their promotions. Both sites run very unique promotions so the best way to catch deals is to subscribe onto their mailing lists or follow them on social media.

At Althea Korea, they offer 'Daebak Deals' like this every three days:


Yes, you read that right - a mind-blowing RM1 for a tub of Nature Republic's best-selling Aloe Vera Soothing Gel. Promotions also happen daily and best-selling products are always on the front page with prices slashed. has been a big player in the Korean beauty scene in Malaysia for years now. The sheer size of their inventory and comprehensive list of brands easily makes them one of the best online beauty stores in Malaysia. They also throw daily flash deals similar to Althea Korea and does this great thing called 'bundles' - a great way to combine some favourites and get discounts.

We don't know about you but now we have TWO favourite Korean beauty stores in Malaysia. What about you? Tell us where you shop for Korean beauty products in the comments below!